Facebook Remarketing – without Facebook Exchange (FBX)

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Retargeting and Remarketing, Web marketing

Overview It is now possible to build your own remarketing lists (directly within Facebook), by using their remarketing pixel and custom audience option. The opportunity In the past, FBX (Facebook Exchange) allowed us to leverage the power of social retargeting via platforms like AdRoll, PerfectAudience. This allowed powerful social acquisition opportunities via audience segmented and […]

The future of search, as explained by Marcus Tandler in his TEDtalk

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Reviews, Web marketing

Online search has some a long way since the early days of lycos, goto.com and even Google (have a look at what google.com looked like over 12 years ago!) Marcus Tandler in his recent TEDtalk, does an excellent job of running through the evolution of search, and explains how moving forward, context and realtime search […]

What Bruce Springsteen and Digital Marketing Have in Common

Written by Mick Gibson on . Posted in Digital industry, Web marketing

Last night I was lucky enough to get to see Bruce Springsteen perform with his legendary E-Street band (here in Melbourne). It was a night that I and the other +- 12,000 people wont forget anytime soon. Why? The main reason for this memorability, and Bruce’s popularity (over many years), is that he … makes connections […]

Would you send the same email to your newsletter list EVERY day … for the next 3 months?

Written by Mick Gibson on . Posted in Google AdWords, Retargeting and Remarketing, Web marketing

You wouldn’t send the same email to your newsletter list every day for the next 3 months … would you? But a lot of people are doing pretty much this with their retargeting campaigns, by showing the same set of banners to the same people for extended periods of time. Read on, and I’ll explain how […]

Detours

Written by Mick Gibson on . Posted in Conversion Rate Optimization, Web marketing

Driving into Auckland the other night lead me onto another detour (due to roadworks) A late night one as well – with the detour signage not being that great. The result was that I and 5 other cars ended up in a dead-end lost in some back street far from finding our way back onto […]