Facebook Remarketing – without Facebook Exchange (FBX)

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Retargeting and Remarketing, Web marketing

Overview It is now possible to build your own remarketing lists (directly within Facebook), by using their remarketing pixel and custom audience option. The opportunity In the past, FBX (Facebook Exchange) allowed us to leverage the power of social retargeting via platforms like AdRoll, PerfectAudience. This allowed powerful social acquisition opportunities via audience segmented and […]

Google AdWords goes more granular with location targeting in Australia

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Quickpics, Retargeting and Remarketing

Online advertisers in the States have had the benefit of pretty granular location targeting to use in their Google AdWords campaigns for quite some time. It hasn’t been the case for us digital marketers down-under. But just of late, I’ve noticed some more segmented location targeting appearing in Google AdWords in my Australian clients’ accounts. […]

Would you send the same email to your newsletter list EVERY day … for the next 3 months?

Written by Mick Gibson on . Posted in Google AdWords, Retargeting and Remarketing, Web marketing

You wouldn’t send the same email to your newsletter list every day for the next 3 months … would you? But a lot of people are doing pretty much this with their retargeting campaigns, by showing the same set of banners to the same people for extended periods of time. Read on, and I’ll explain how […]

Ads Following You on the Web? It’s called Remarketing or Retargeting.

Written by Mick Gibson on . Posted in Retargeting and Remarketing

I’m betting that you’ve had this experience. You visit a website to buy something or to find some information. The next day, you start seeing adverts for the same website you visited yesterday. Almost like the adverts are following you! Well they are. They’re ads that make use of what’s called either remarketing or retargeting […]