The future of search, as explained by Marcus Tandler in his TEDtalk

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Reviews, Web marketing

Online search has some a long way since the early days of lycos, goto.com and even Google (have a look at what google.com looked like over 12 years ago!) Marcus Tandler in his recent TEDtalk, does an excellent job of running through the evolution of search, and explains how moving forward, context and realtime search […]

Google AdWords goes more granular with location targeting in Australia

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Quickpics, Retargeting and Remarketing

Online advertisers in the States have had the benefit of pretty granular location targeting to use in their Google AdWords campaigns for quite some time. It hasn’t been the case for us digital marketers down-under. But just of late, I’ve noticed some more segmented location targeting appearing in Google AdWords in my Australian clients’ accounts. […]

Notes from Google Analytics User Conference Melbourne – GAUC2013

Written by Mick Gibson on . Posted in Google Analytics

I’ve just completed an all-day Google Analytics User Conference here in Melbourne. The room was filled with an array of super-smart people, data-nerds and excellent speakers. Including: Justin Cutroni – Analytics evangelist at Google Benjamin Mangold – Director and head data-nerd at LovesData Vinoaj Vijeyakumaar – Xoogli and founder of Sparkline Analytics … and many many others. Here’s […]

What Bruce Springsteen and Digital Marketing Have in Common

Written by Mick Gibson on . Posted in Digital industry, Web marketing

Last night I was lucky enough to get to see Bruce Springsteen perform with his legendary E-Street band (here in Melbourne). It was a night that I and the other +- 12,000 people wont forget anytime soon. Why? The main reason for this memorability, and Bruce’s popularity (over many years), is that he … makes connections […]

Would you send the same email to your newsletter list EVERY day … for the next 3 months?

Written by Mick Gibson on . Posted in Google AdWords, Retargeting and Remarketing, Web marketing

You wouldn’t send the same email to your newsletter list every day for the next 3 months … would you? But a lot of people are doing pretty much this with their retargeting campaigns, by showing the same set of banners to the same people for extended periods of time. Read on, and I’ll explain how […]