Facebook Remarketing – without Facebook Exchange (FBX)

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Retargeting and Remarketing, Web marketing

Overview It is now possible to build your own remarketing lists (directly within Facebook), by using their remarketing pixel and custom audience option. The opportunity In the past, FBX (Facebook Exchange) allowed us to leverage the power of social retargeting via platforms like AdRoll, PerfectAudience. This allowed powerful social acquisition opportunities via audience segmented and […]

The future of search, as explained by Marcus Tandler in his TEDtalk

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Reviews, Web marketing

Online search has some a long way since the early days of lycos, goto.com and even Google (have a look at what google.com looked like over 12 years ago!) Marcus Tandler in his recent TEDtalk, does an excellent job of running through the evolution of search, and explains how moving forward, context and realtime search […]

Google AdWords goes more granular with location targeting in Australia

Written by Mick Gibson on . Posted in Digital industry, Google AdWords, Quickpics, Retargeting and Remarketing

Online advertisers in the States have had the benefit of pretty granular location targeting to use in their Google AdWords campaigns for quite some time. It hasn’t been the case for us digital marketers down-under. But just of late, I’ve noticed some more segmented location targeting appearing in Google AdWords in my Australian clients’ accounts. […]

Would you send the same email to your newsletter list EVERY day … for the next 3 months?

Written by Mick Gibson on . Posted in Google AdWords, Retargeting and Remarketing, Web marketing

You wouldn’t send the same email to your newsletter list every day for the next 3 months … would you? But a lot of people are doing pretty much this with their retargeting campaigns, by showing the same set of banners to the same people for extended periods of time. Read on, and I’ll explain how […]

Three Google AdWords Campaign Settings to be Aware of.

Written by Mick Gibson on . Posted in Google AdWords

Using Google AdWords can be a bit overwhelming. There are so many settings and options to use, and sometimes you don’t even know that certain important settings exist! So here are three important campaign settings to be aware of. Campaign Setting #1 … Delivery Method. If you’re finding that you’re not spending your daily budget, […]