Personalized Content and Targeting Based on Behaviour – Digest of Post from Peep at ConversionXL

Written by Mick Gibson on . Posted in Conversion Rate Optimization, Digital industry

I’m a firm believer in sharing great content and articles. And Peep’s latest blog post from his excellent website: www.conversionxl.com is one of them. I’ll give you the quick digest style (WHAT, WHY, HOW) overview here, but urge you to head over and read the full article. WHAT: Content personalization and behavioural targeting is all about showing […]

Detours

Written by Mick Gibson on . Posted in Conversion Rate Optimization, Web marketing

Driving into Auckland the other night lead me onto another detour (due to roadworks) A late night one as well – with the detour signage not being that great. The result was that I and 5 other cars ended up in a dead-end lost in some back street far from finding our way back onto […]